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Hi — I'm Nadia.

Senior Product & Experience Design Leader · AI-native workflows

Thanks for taking a look. This is the short version: a little about me, what I do well, and what I'm looking for next. If anything here resonates, I'd love to chat.

$300M+

Projected business impact

15+ yrs

In product & UX

AI-native

Agentic + LLM workflows

About me

I'm a senior product manager and experience design leader based in Charlotte, NC, working at the intersection of AI, enterprise workflows, and operational tooling. About 15 years in — most recently leading AI-enabled product systems at Lowe's and Insuraviews.

I'm also writing a book for O'Reilly called AI for UX, out in 2026. I teach a workshop on Maven, and I write a Substack called Design Hustle when I have something worth saying.

My sweet spot is the messy middle — high ambiguity, complicated org charts, real models in production, and a rollout that has to land inside a live business without breaking it. I'm the person you bring in when the initiative is high-stakes, the systems are fragmented, and the stakeholders aren't aligned. I connect the dots and ship.

What I'm good at

Translating organizational ambiguity into scalable product systems.
Operationalizing AI with governance, trust, and human-in-the-loop where it matters.
Designing agentic experiences — confidence scoring, evidence attribution, explainability, and review loops.
Working fluently with executives, engineers, designers, and operators in the same room.
Prototyping fast with modern AI tooling instead of waiting for someone else to.

A few things I've shipped

I helped build Lowe's agentic guided-selling system — before most teams knew what "agentic" meant.

AI-assisted estimation at Lowe's. Product and design lead for AI-assisted estimation and quoting workflows projected to drive $300M+ in business impact. OCR + LLM processing, confidence scoring, human-in-the-loop review, and trust models for enterprise AI — not pretty screens on a chatbot.
Regulatory Intelligence platform at Insuraviews. Fractional design lead for an AI-powered regulatory intelligence platform. Designed the evidence attribution, auditability, and explainability patterns that make analysts actually trust the system.
Quinn. A small AI mental-health infrastructure I designed and built in an afternoon, as a proof of the rapid-orchestration model I teach.
AI for UX (O'Reilly, 2026). A working manual for designers integrating AI into daily craft without losing rigor or taste.

Longer write-ups live on the case studies page if you want detail.

Industries

Enterprise retail · Insurance / InsurTech · Health-tech · SaaS & platforms · Legal & logistics · Telecom.

What I'm looking for

A player/coach role where I'm doing real product and design work while leading a team — not just managing up and out. Scope, cross-functional ownership, and a team building something real with AI at the core.

Role: Player/coach. Senior IC or design/product leadership with hands-on scope.
Stage: Series B through public, or an AI-native scale-up with real users.
Domain: AI platforms, enterprise SaaS, fintech, insurance, logistics, or regulated industries. Throw in a good mission statement and I'll def look twice.
Scope: Owning a product system, an AI surface, or a design org — not a single feature.
Mode: Remote-first on EST strongly preferred. Open to hybrid in Charlotte or NYC. Happy to travel.
Comp floor: $225k+, commensurate with scope and equity.
Availability: Active. Moving quickly.
Not for me: Pixel-pushing roles, agency rebrands, or AI-window-dressing on legacy UX.

How to reach me

The easiest way to get in touch is via text: 484.280.0325, I'll respond between meetings or between doing chores at home. :) If you don't need a quick response, please use the contact page or email me at nadia.elinbabi@gmail.com.

You can also download my resume.

This page is unlisted, so feel free to share the link with your hiring team.

— Nadia