A senior practitioner working at the intersection of systems thinking, AI workflows, and enterprise product design.
I design product systems for organizations where the workflow is the experience — insurance, logistics, trust & safety, regulated SaaS, and AI-native platforms in their messy operational middle.
My work sits between three disciplines: systems architecture, operational design, and AI product strategy. I'm most useful when ambiguity is high, the org chart is complicated, the model is real, and the rollout has to land inside a live business.
I've led design at Director and Staff levels, built and scaled teams from two to eighty, and operationalized AI in domains where wrong answers have real consequences. I write, teach, and speak about it because the vocabulary is still being invented.
AI for UX
for
UX
I'm the author of AI for UX, a forthcoming book from O'Reilly written for design practitioners who want to become measurably more efficient, more productive, and more effective in an AI-native craft.
The book is a working manual — frameworks, workflows, and operating patterns for designers integrating AI into their daily practice without losing rigor, taste, or judgment.
Pre-order on O'Reilly (link coming soon) →Twenty years across editorial, enterprise, and AI systems.
- 2022 — PresentEnterprise Product Systems & AI Workflow Leadership
Lowe's + Insuraviews
Currently leading and shaping AI-enabled operational systems, enterprise workflow orchestration, and product strategy initiatives across retail and regulatory intelligence platforms.
Focus- AI operationalization
- Agentic workflows
- Enterprise platform ecosystems
- Human-in-the-loop systems
- Operational intelligence
- Scalable workflow orchestration
Artifacts- AI-assisted estimation systems
- Operational trust models
- Workflow orchestration
- Nationwide associate tooling
- Regulatory intelligence platforms
- Confidence scoring systems
- Enterprise rollout strategy
- 2021 — 2022Scaling Platforms & Operational Systems
Openly + Calibrate
Transitioned into product and operational systems work inside high-growth startup environments — onboarding optimization, design systems, healthcare workflows, and operational scalability through more cohesive product systems.
Focus- Operational tooling
- Platform consistency
- Systems governance
- Workflow orchestration at scale
- 2012 — 2018Enterprise UX, Service Design & Workflow Optimization
Consulting & Freelance Enterprise UX
Led UX and workflow initiatives for enterprise and startup clients across insurance, logistics, telecommunications, and legal — translating operational pain points into scalable digital experiences.
Focus- Service blueprinting
- Operational workflows
- Customer journey systems
- Cross-functional alignment
Clients- State Farm
- Comcast
- Morgan Lewis
- Penske Logistics
- 2005 — 2010Editorial Systems, Client Management & Creative Operations
Tinderbox Books
Built and operated a boutique literary packaging and representation business — managing authors, contracts, editorial operations, and publishing workflows. The early grounding for everything that followed.
Focus- Systems thinking
- Stakeholder management
- Creative operations
- Multi-party workflow coordination
What I bring to the table.
Systems Thinking
I naturally think in workflows, orchestration layers, operational dependencies, and scalable ecosystems — not isolated screens or features.
AI Operationalization
Integrating AI into real operational environments, with a strong focus on trust, explainability, governance, and human-in-the-loop workflows.
Enterprise Workflow Design
Most energized by large, messy, ambiguous systems problems involving operational complexity, cross-functional coordination, and organizational alignment.
Cross-Functional Translation
Comfortable across product, UX, engineering, operations, analytics, and executive conversations — creating clarity in high-ambiguity environments.
Strategic Product Thinking
Connecting long-term platform thinking with practical rollout realities across design, product strategy, and enterprise execution.